I really enjoy cooking, and I really enjoy making curries. My biggest issue with so many curry pastes in stores and here on Amazon is that they tend to have between 400mg - 800mg of sodium PER SERVING, and apart from the damage that does to the body, they leave my entire family with unquenchable thirst for the remainder of the day. That much sodium is just super bad for you. I love that this paste does not have needless amounts of sodium in it, and leaves its focus on the actual ingredients, which (to me), results in a much more pleasant taste.From a spice perspective, its about what I'd expect - less than Maesri and Maeploy (my two top contenders). From a taste perspective, I would say it's also not as strong as these two brands - but... I think a lot of that is because of the sodium, which - like Brawndo - is what our taste buds crave. After using this in a dinner, I wasn't overly thirsty, I didn't feel bloated, and I feel like I tasted "everything" more, not JUST the curry paste and spice, (which my family often complains about when I use the two brands up top).Again - this could be personal preference, but I searched long and hard to find a GOOD, AUTHENTIC curry paste that didn't murder my veins with sodium, and this is the best one I have found.